To Personal Stylists Who Want To Discover Their Unique Selling Point And Get A Steady Flow Of Clients...
You really Want to Be Able To Sell Your Colour & Style Services Online...
But You Don't Know How
If you are like the majority of personal sytlists out there, you worry about getting enough clients and having a consistent income so they can stay in business.
This keeps you awake at night and you worry where it will all end! 

You have tried everything but you just don’t know how to get more clients. 
You don’t know anyone who can show you. 
You are not making money so they don’t want to invest in yourself.
Like many consultants you have little of no financial or business training and you loath the sales part of getting clients.

When it comes to money, you worry that you will never make money as a personal stylist.
You know that this scarcity mindset is not helping but you can't help it. 
So far, you have never made decent money in your business and you think think they never will. 
You struggle to price your products and you even struggle to ask your clients for money despite giving them loads of value. 
I know you dread having to close down your business and lose face after years of hard work trying to make a go of your business.
You may even have to go back to your old job or to work for someone else. 
The thought of losing your current freedom and having to go back to a 9-5 job is scary. I know.. I've been there! 

How long are you going to continue as you are...
Every day you procrastinate is another day without clients...
EVERY OTHER PERSONAL STYLIST OUT THERE SEEMS TO BE GETTING LOTS OF CLIENTS
You see them every day on social media showing off their testimonials and talking about the amazing consultations they had with a client in a far off land. I know you want this to be you too.

YOU'D LOVE TO BE ABLE TO SELL BUT YOU DON'T WANT TO COME ACROSS ALL SALESY
You hate being at the receiving end of a hard sell and you are terrified that you would make someone else feel like that too. This fear is holding you back though and you don't need to sell face to face or do a hard sell once you go online.

YOU'RE TURNING UP ONLINE DAY IN DAY OUT BUT NOT GETTING QUALITY ENQUIRIES
How many hours are you spending online every day? How many quality leads are coming in? And when you do get an enquiry, are you confident about what problem you are solving?  Being confident about what you have to offer is a big part of getting the sale.
The good news is that it's not as complicated as you think to start selling online. Knowing who you are targeting and what problem you are solving for them is all you really need to figure out...
I spent weeks and months creating what you need so you don't have to...

Once I figured out what I needed and how to do online colour analysis, the clients and money started to flow into my business.

I am now on a mission to help other image consultants just like you!


Julie Thurburn, Personal Style Expert, USA

'Working with Aileen Lane during her 5-Day Challenge was a dream. She made each step of the process easy, quickly responded to my answers, and laser-coached me through each step. Aileen encouraged me to flourish by building on my strengths and to focus on the services that I enjoy providing the most. I love the results gained by working with Aileen and encourage anyone who's new or experienced in the image industry to work with her, too.
So, how did identifying my ideal client save me...
My journey from an odd client here and there to fully booked...
Just over two years ago I was a struggling personal stylist working in a small French village in the South of France trying to get clients whatever way I could. I really wanted to make consistent income from my colour and style services so I wouldn't have to find a 9-5 job doing something that bored the life out of me.

I wanted to be able to make more than pocket money in my business so that I could justify to my family why I was spending so much time working.
The thing is I was only making a few hundred dollars a month, and many months I actually lost money. I was working long hours yet getting very little return and it was really difficult trying to justify to my family why I was spending so much time away from them.

To make things worse, I felt terrible because I couldn't contribute to supporting my family and the household bills. I felt even worse about the situation because I was spending so many hours attending events and networking that I wasn't even there for my family. 
I felt ashamed and a failure.

Everything came to a head when my husband demanded that I spend more time with him and my two boys so I had to figure out a way to work less but earn more. Initially I thought it meant giving up on my dream of working as a personal stylist and going back to 9-5 work which meant going back to a job that I didn't enjoy.
Then, as if by chance, something amazing happened...
I was browsing on a Colour Analysis Facebook Group and  I realised that I could work online. It was definitely a light bulb moment.
I quickly created an online colour service and started promoting it but I soon realised that getting clients online was just as hard as it was traditionally.

I realised that I needed get clear on who my 'ideal client' was so I could reach them.
It took me months of working with coaches before I got clear on who I should be targeting.
Once I knew who she was I created every single post, every single message and every single service just for her.
I was able to start charging more for my services because I was solving a big painful problem for my ideal client.
I knew exactly how to get my message across on social media so my exact ideal client started to buy from me.
I learned that casting your net wide and trying to appeal to everyone doesn't work, you need to focus on who your ideal client is and how to solve a problem for them instead.
My ideal client was a woman online entrepreneur who had her own online coaching business.
It was easy to locate and to connect with this exact type of person and build a relationship because I knew exactly who she was.
Suddenly, I was getting people responding back and asking how they could work with me.
That’s when I realized that the secret was to niche down and become an expert for one particular type of client.
My plan was to create a high value program specifically for my ideal client.
So I created a wardrobe bootcamp program designed specifically for her. But I didn’t stop there.
I then went live and talked about my program and how I could help this particular woman every single day.
After that, I ran the high value program several times.
But there was still a problem...
My clients loved my program but I didn't. I had never loved poking in people's wardrobes so I’m still wondering why I created a program around it??
I ended up getting so frustrated that we decided to I decided to redo my program with services I loved providing such as colour and style and I took out the wardrobe audit altogether.
I thought if we could create something that would make it possible to totally love what I was doing every day and send my clients away delighted, I’d be really happy. You see, not only is identifying you ideal client important, you also need to consider your zone of genius, which is the work you love doing so much that you’d do it for free!

After 6 months of trial and error I had a program that me and my client loved and I was getting the steady flow of clients online that I always wanted - I had created a program that not only my ideal client loved but that I loved running too.
I could now work from anywhere in the world and have a steady flow of clients doing work I loved every day.

I began helping other personal stylists find their ideal client and their zone of genius almost two years ago now through my Ideal Client Challenge.

My journey to finding my Ideal client and Zone of Genius was so torturous that I was called to help other personal stylists find theirs though a simple and practical process while holding their hand and guiding them every step of the wat.

I have run the Ideal Client challenge live 8 times and now I have set it up so you can have access to it anythime and take it as many times as you like at your own pace.

Are you ready to access the challenge and learn the sills required to sell now?

Aileen Lane AICI CIP
Business Coach To Personal Stylists

Originally from Ireland, I have lived in Singapore for 18 years prior to moving to my current location in the South of France in December 2017. 
I live in a small french village with my husband, my two boys, Jack and Joe and our five dogs.

Qualifications: 
☑ Certified Colour Consultant with Color Me A Season 2005 (USA) 

☑ Certified Image Consultant with The Image Maker 2005 (USA) 

☑ Obtained CIP ( Certified Image Professional) status with The Association of Image Consultants International in 2012.

☑ Business Mentor to 100's of Personal Stylists around the world helping them to have a 6 figure business in weeks not years!


Ielhaam Ramphal, Personal Stylist, South Africa

'I had stopped marketing for a while but I believe I am ready to start again after this challenge with my ideal client. Thank you❤
So how would your life be different if you knew exactly who your ideal client was?
Here are just a few of the benefits of figuring out your ideal client and your zone of genius:

✔ Get Clients Effortlessly: Your marketing efforts become way easier and more focused and you attract people who will be delighted to pay your fees.

✔Become a proficient expert: You automatically become an expert once you niche down meaning you know exactly what your client wants and needs making selling a doddle.

✔ Become immeasurably more effective on social media: Speaking directly to your ideal client in their language will allow them to get to know, like, trust and buy from you quickly.

And in the end, all of this means that you can work less and earn more and who doesn’t want that?


Diane James, Personal Stylist, UK

I just wanted to say what a fantastic week on Aileen's Ideal Client Challenge!
I am amazed at just how much I have learned about myself and who my ideal client is. Up until this point my business of 6 years has just been ticking over. At times I have felt like giving up, heightened by the negative impact of lockdown and struggling with coming up with new content.
Terms such as 'USP' and 'Ideal Client' had never made sense previously as I didn't understand how to apply them to my business. Trying to appeal to everyone has been draining. Now I know I don't have to, the sense of relief is liberating!
The course has been a lot of work, but I've loved every minute as I've been challenged mentally and emotionally as I've delved deep into who I am and who I really want to work with. My light bulb moment was when I realized my ideal client was staring me in the face, it was me!
Aileen, your expert tuition has been truly inspirational and motivational and I am so fortunate to have benefited. Thank you Aileen and Caroline for your insightful feedback redirecting and guiding my thinking and moving me forwards.
So I am Excited To Announce....
My Ideal Client Challenge Get Selling Pack!!!
This bombshell of a pack has everything you need to get selling online today, along with tons of help and support on getting fully booked...
This Is What you'll Get In The Ideal Client Challenge Starter Pack...
Life-Time Access To Facebook Challenge Materials(€250 Value)
Get the 5 Daily tasks and instruction videos on your very own membership page where you can watch the videos as many times as you like.
Ideal Client Challenge Workbook (€99Value)
This workbook contains all the challenge tasks and when completed is a fantastic treasure trove of content that I recommend you keep next to your computor and use on a daily basis going forward so you never again have to wonder what you should be posting about on social media.
How to scale your business and have continuous 5K months Webinar (€147 Value)
The exact steps I took in my business to go from earning just a couple a hundred of dollars a month to consistent 5K months. This webinar will guide you to the next effective steps you need to take in your business following the challenge.
And that's not all... Check out the fab bonuses that I'm throwing in to make this offer irresistible!
BONUS #1: 5 Ways You Can Engage And Get Your Community Onboard Right Now Checklist (€97 Value)
99.9% of sales happen with people who know us and trust us. This Checklist will help you start to engage with your audience so that they get to know, like, trust and buy from you.
BONUS #2: 4 Ways To Master Your Mindset & Make More Money Audio Training (€97 Value)
Mindset is probably the most important thing to work on as an entrepreneur. Listen to 4 ways you can master your mindset so  
BONUS #3: 4 Tech Tools That You Probably Don't Know About But Will Make Your Life Easier Download (€97 Value)
This essential form will ensure you get a top quality picture from your client so you can be confident that you are getting it right and giving your client the best quality results.
I just wish this pack had been around when I got started!

Recoup the full cost in your very next client booking!
One Time Offer
Gone Forever Once You Leave this Page!
Now it's time for you to grab the bull by the horns....
No More Excuses
This comprehensive Ideal Client Challenge Get Selling pack has everything you need to get started immediately. 
You're just one click away from getting those clients in the door today.
Wishing you every success in your online journey.
Aileen x
Here’s A Recap Of
EVERYTHING You'll Get
When You Purchase The AMAZING Offer!
  •  Life-Time Access To Facebook Materials (€250 Value)
  •  Ideal Client Challenge Workbook (€99 Value)
  •  How to scale your business and have continuous 5K months Webinar  (€147 Value)
  •  5 Ways You Can Engage And Get Your Community Onboard Right Now Checklist (€97 Value)
  • 4 Ways To Master Your Mindset & Make More Money Audio Training (€97 Value)
  • 4 Tech Tools That You Probably Don't Know About But Will Make Your Life Easier Download (€97 Value)
Total Value: €690
But today, you're getting all of this...
For Only €47
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One Time Offer - Only $37: People always wonder: "What happens if I build a funnel, and it FLOPS?” Don’t worry (Most people's do the first time...)! At last year’s Funnel Hacking Live, I gave a special workshop called Funnel Audibles. It shows you a simple process to take ANY funnel that’s broken, and turn it from a ‘zero’ to a ‘HERO’! Click YES to get the training, plus the transcripts and companion workbook that will walk you through how to do a funnel audible on your own funnel now for just $37! (This offer is not available ANYWHERE else on the market!)

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